Are QR codes secure?Īs mentioned earlier, QR codes are inherently a secure technology. Should any of this warrant concern you if you’re scanning a QR code or using one in your marketing campaign? The use of QR codes has now expanded to include CPG packaging, inventory tracking, digital business cards, and more.Īlong with this increase in QR code adoption, hackers, cybercriminals, and online scammers are increasingly using this technology. This is how the contactless version of the ancient paper menu card, the QR code menu, came about.Īnd over time, no-contact COVID protocols led to newer use cases emerging in different contexts. COVID's contactless requirements meant that restaurants – an industry largely dependent on people eating out – had to ensure contact was avoided wherever possible. The pandemic soon added fuel to this resurgence. Users could whip out their smartphones, load the native smartphone camera app, point to the code – and voila – they were on their way to the encoded content! QR code scanning functionality was no longer limited to third-party applications on smartphones. In the few years leading up to the touchless world brought about by COVID, QR codes saw a gradual increase in adoption and usage. Coupled with the ability to create custom QR codes by customizing the code color and design, QRs have become a favorite among brands looking to engage customers in new ways.
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They now offer businesses a medium to take their audience from offline to online, allowing them to anchor endless digital content to physical touchpoints.
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Hence the apt full form of QR is "Quick Response".Īnd today, almost 25 years after their introduction in the automotive supply industry, QR codes have found their way into different industries and business functions. The ability to be easily read by a scanner was also key for Masahiro Hara at Denso Wave, the man behind QR technology. They were developed to contain more information and data formats than their less-developed predecessor, the bar code. QR codes, in their original and most basic form, are square configurations of composite black and white squares with data encoded inside. Let’s first get to the nitty-gritty of QR code security. To ease any concerns about deploying or scanning QR codes for your business, here's the long story short: As a technology, QR codes are inherently safe and secure.īut the devil’s in the finer details. So are QR codes safe? And can they be dangerous?
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This is mainly due to attackers who use the technology as a ploy to install malware or gain unauthorized access to personal and financial data. They’re now leveraged in many ways, from marketing and real estate to digital business cards and smart packaging.Īlong with this surge in business and user QR adoption, there is growing concern about the privacy and security of using QR codes. QR codes are no longer used just for what they were originally created for: tracking inventory in factories. Today's smartphone-centric world is becoming more familiar with QR codes.
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